MAKE IT A CONVERSATION: Ask questions; Posts that end with a question mark generate twice as many likes, comments and shares than posts ending with a period; especially posts that start with “would” or “should”.
SHARE THE LOAD and HAVE A PLAN: Having a team of people creating posts and managing your social media platforms provides a diversity of individual voices. The best tool for managing your social media team is an editorial calendar which clarifies who is in charge of posting what, where, and when.
GET VISUAL: Attaching a photo or video to your post, especially of your donors and community is a surefire way to increase engagement. Infographics, charts, and graphs are also a great way to grab attention and get your content shared.